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Work done at Laut Design.

Dawson’s Electric was looking to update their brand identity, which included a new logo, color palette, typography, textures, and icon styling. They wanted their new brand to have a friendly and reliable feel, and they wanted a retro badge style incorporated in to their logo. Along with their new logo and brand standards, I created van wraps for their trucks which feature an illustrated character which is styled to have a retro look as well.